We set it up, connect your lead sources, and keep it running. You just see the conversations and the booked estimates.
Speed to lead: the first one to answer usually gets the estimate
"Speed to lead" just means how fast you respond to someone who asked for help. When a homeowner fills out three contractors' forms, the first company to get back to them has the best shot at the job. Being the best roofer in town doesn't help if you're the third one to reply.
Automated follow-up means you're first every time, even when you're on a job and haven't looked at your phone.
Where leads come from
We connect the places your leads already show up:
- Your website contact or quote form
- Google ads and Local Services lead forms
- Facebook lead forms and messages
- Missed calls, through missed-call text back
Everything lands in one place, so you're not checking four apps at the end of the day.
What the follow-up looks like
Right away
A short text and email in your company's name: thanks for reaching out, here's what happens next, and an easy way to pick a time.
If they go quiet
A few friendly reminders over the next several days. Not a flood. Just enough that your lead doesn't get forgotten.
After the estimate
A follow-up on estimates you've sent, so "let me think about it" doesn't turn into silence. It stops the moment they book or say no.
Lead follow-up automation without the software headache
You could buy a CRM and build all of this yourself. Most owners don't have the time, and the software ends up unused. With Blu Collar Technology, we build it, we test it, and we change it when you ask. You don't log in to anything unless you want to.
Know what happened
Your daily call report shows new leads, who replied, and who booked. If a lead wants to talk now, Ace can take the call and get them on the calendar.
Built for the trades
Here’s how lead follow-up works for the trades we work with most:
Works best with
Questions about lead follow-up
How many follow-ups does a lead get?
We set that with you. Usually it's a quick first reply and a few reminders over several days. It stops as soon as they book or opt out.
Will it work with my website form?
In most cases, yes. We'll look at your form on the first call and tell you exactly how we'd connect it.
Can it follow up on estimates I already sent?
Yes. We can set reminders for estimates that haven't been accepted, so good jobs don't go quiet.

